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“Technology and mobile companies are now actively competing to be associated with FIFA, its platforms, and global tournaments. “FIFA is bullish and optimistic about its long-term future in gaming and eSports following a comprehensive and strategic assessment of the gaming and interactive entertainment market,” the statement says. Now, as if in direct response to EA's public gestures towards ditching the FIFA name, the football body has repsonded with a statement that pulls no punches. This apparently happened because FIFA was apparently looking to more than double the cost of its licence, looking at charging EA over $1 billion per every four-year World Cup cycle to retain the FIFA branding.
Ea sports fifa 17 phone number series#
It's been a pretty electric week in the world of football games – after EA suggested that the FIFA series may drop its now-classic branding, the publisher has trademarked EA Sports FC – hinting at what the future of the series may look like. The on-going fracture between EA and FIFA seems to have widened over the weekend, as the football body issued a statement seemingly directly targeted at EA, noting that it believes football gaming and esports "must involve more than one party controlling and exploiting all rights".